Fundraising Doesn't Have to Feel Like Shouting Into the Void

Most founders spend months chasing investors with nothing to show for it. We teach you how to build a pitch that actually gets meetings, structure deals that make sense, and approach the right people at the right time.

Explore Our Programs What You Need to Know

Understanding Where You Actually Are

A lot of founders jump straight into pitching before they've figured out what stage they're at. And that's where things fall apart. Different stages need different approaches, different investors, and different preparation. Here's what we cover based on where you're starting from.

Pre-Seed Reality

You've got an idea and maybe some early traction. Friends and family might chip in, but you need structure. We help you figure out what your business is worth before someone tells you, and how to frame it properly.

Seed Round Strategy

You're ready to prove the model works. This is where most founders waste months talking to the wrong investors. We teach you how to identify who actually invests at your stage and what they're looking for beyond just revenue.

Series A Preparation

Now you need serious money and serious investors who expect serious metrics. It's not just about growth anymore. It's about unit economics, retention curves, and showing you know how to scale without falling apart.

Startup financial planning session with detailed charts and forecasting models

What Actually Gets Investor Attention

Investors see hundreds of decks every month. Most get ignored in under two minutes. The ones that work aren't flashy. They're clear, focused, and answer the three questions every investor asks before they'll take a meeting.

We break down what those questions are, how to structure your materials around them, and how to present numbers that tell a real story instead of just looking impressive on a slide.

How to build financial projections that investors actually trust
Structuring cap tables so you don't lose control too early
Writing a pitch deck that gets to the point without fluff
Understanding term sheets and what to push back on
Knowing when to walk away from bad deals

How This Actually Works

Our programs run in structured modules starting July 2026. Each one focuses on a specific part of the fundraising process. You work through them at your own pace, but with clear milestones so you're not just watching videos and hoping it sticks.

Foundation Work

You start by getting your numbers straight. Revenue model, burn rate, runway. Then we work on positioning so your pitch makes sense to people who don't know your industry.

Building Your Deck

We walk you through creating materials that focus on the right metrics. Not the vanity stuff. The things that show you understand your business and where the risks are.

Outreach Prep

Before you start pitching, we cover how to research investors, who to approach first, and how to get warm introductions. Cold emails rarely work, but targeted outreach does.

Real Challenges Founders Actually Face

Most programs teach you theory. We focus on what trips people up in practice. Because fundraising isn't hard because it's complicated. It's hard because nobody tells you what actually matters until you've already made the mistakes.

Valuation Conversations

Setting a realistic valuation that doesn't scare off investors but doesn't undervalue what you've built. We show you how to justify your numbers and when to be flexible.

Negotiating Terms

Understanding what standard looks like and what's worth fighting for. Not every term sheet is predatory, but you need to know what you're signing.

Detailed investment term sheet review and negotiation strategy session

Financial modeling and investor presentation preparation workspace

Lennart Bjornsson

Former venture analyst who's reviewed thousands of pitches. Now helps founders understand what investors are actually looking for beyond the standard advice.